Vimor, meaning ‘pure’, is a brand born out of love for India’s handloom heritage. We have been around for nearly half a century, working towards designing and creating exquisite, authentic, unique, exclusive handwoven sarees. Along the way we have worked towards documenting and reviving design from heritage textiles so that women of today can own a piece of our woven heritage and create connections with their history, stories and memories. We are a brand that stands for the revival of the time-honoured art of designing handloom sarees. Our focus has been on creating and supporting the handloom saree weavers through revival of old designs. All our revival sarees are either from Vimor’s own collection or from our customers’ own sarees. We do this by documenting the designs, techniques and stories and use them to inspire traditional handloom weavers to continue their craft and by finding buyers for these heritage designs. We believe that handloom textiles are our common heritage and that every woman should be able to afford and own a piece of this heritage.
Mrs. Chimy Nanjappa and her daughter, Pavithra Muddaya established Vimor in 1974 and started off by selling old saree auctioned by the temples called Temple Sarees. Slowly when these auctioned saree began dwindling, our focus shifted to recreating them keeping in mind the scalability and financial returns of the designs. We started training and encouraging small town weavers to re-create and produce traditional, marketable sarees that suited our aesthetic sensibilities. Design is central to our work and Pavithra continues to be actively involved with documenting design, motifs and weaving techniques. Respect, empathy and integrity are the foundations on which Vimor was built, by motivating and building confidence in weavers to believe in their art. We believe in hand-holding small-time weavers to help them transition from weaver to entrepreneur. Advances are paid with 100% buy-back allowing weavers to work in a risk-free environment. Till date there has been no ownership of weavers and looms. All our work is on trust that has never failed us.