Vimor, meaning ‘pure’, is a brand born out of love for India’s handloom heritage. We have been around for nearly half a century, working towards designing and creating exquisite, authentic, unique, exclusive handwoven sarees. Along the way we have worked towards documenting and reviving design from heritage textiles so that women of today can own a piece of our woven heritage and create connections with their history, human stories and memories.

We are a brand that stands for the revival of the time-honoured art of designing handloom sarees. Our focus has been on creating and supporting the handloom saree weavers through revival of old designs. All our revival sarees are either from Vimor’s own collection or from our customers’ own sarees. We do this by documenting the designs, techniques and stories and use them to inspire traditional handloom weavers to continue their craft and by finding buyers for these heritage designs.

Inspired by their study and documentation of antique weaving techniques, Mrs. Chimy Nanjappa and her daughter, Pavithra Muddaya established Vimor in 1974. We started off by encouraging and training small-town weavers to produce traditional, marketable sarees. Pavithra continues to be actively involved with documenting design, motifs and weaving techniques. Apart from motivating weavers and training them, we also help create sustainable livelihood options and guide weavers by building their confidence. The weavers’ expertise at the loom has ensured long-term financial returns for them.